From March 16 to 18, 2025, Düsseldorf hosted an edition of ProWein marked by significant changes in both attendance and market trends. The show brought together 4,200 exhibitors and 42,000 visitors, recording a 28% decrease in the number of exhibitors and an 11% decrease in attendance compared to the previous edition.
ProWein 2025 highlighted key trends, including the rise of alcohol-free and low-alcohol wines, reflecting a growing demand for healthier and more responsible products. The “ProWein Zero” area was dedicated to this category, highlighting the market’s interest in these alternatives.
At the same time, sustainability became a central focus, with particular attention paid to environmentally friendly practices and innovative packaging. The show also addressed the integration of artificial intelligence in the wine industry, exploring its potential to improve production and distribution.
Languedoc-Roussillon wines took advantage of ProWein 2025 to assert their identity and commitment to quality and sustainability. The region’s producers highlighted organic wines, environmentally friendly winemaking practices, and carbon footprint reduction initiatives.
This strategic positioning aims to meet the expectations of consumers seeking authentic and responsible products, while strengthening the competitiveness of Languedoc-Roussillon wines on international markets.
ProWein 2025 witnessed significant transformations in the wine industry, with an increased focus on health, sustainability, and innovation. Languedoc-Roussillon wines, in step with these developments, took advantage of this platform to consolidate their presence and showcase their commitment to responsible viticulture.